Primary Responsibilities:
- Develop and execute a cohesive marketing strategy that aligns with the brand group's long-term goals.
- Implement brand marketing plans to meet established objectives.
- Identify and pursue new opportunities, including innovative concepts or services, to drive revenue growth.
- Work with the Development team to define optimal product features that will attract target markets.
- Ensure all brand communications are consistent with guidelines, maintaining quality and achieving set objectives.
- Leverage competitive intelligence to capitalize on market advantages and mitigate potential weaknesses.
- Oversee the brand's financials to ensure the annual marketing budget is adhered to and expenditures deliver maximum ROI.
- Initiate purchase requisitions for brand-related activities.
- Create campaigns to maximize exposure for new product launches and enhance brand awareness.
- Coordinate with suppliers, agencies, and PR firms to ensure timely execution of marketing activities, adhering to brand guidelines and effectively reaching the target audience.
- Perform additional duties as assigned.
Qualifications:
- Bachelor’s Degree in Marketing, Business, or a related field.
- Demonstrated experience in brand development and P&L management.
Core Competencies:
- Ability to thrive in a fast-paced environment and demonstrate resilience.
- Effective management of pressure and setbacks.
- Strong customer and stakeholder management skills.
- Proactive approach.
- Excellent problem-solving abilities.
Functional Competencies:
- Strong analytical skills.
- Critical thinking.
- Innovative mindset.
- Attention to detail.